Media Note:

Donation will protect land where food grows and animals graze

Cathy Morley Foster
925-284-8077 (office)
925-708-7893 (cell)

California Rangeland Trust Awarded $164,990 Donation from Whole Foods Market 5% Day

SACRAMENTO, Calif. - May 18, 2013 -

California’s ranchlands are getting a significant financial boost to their conservation, thanks to a generous donation to California Rangeland Trust by Whole Foods Market. Whole Foods Market in Northern California and Reno donated $164,990, or five percent of net sales on Sept. 25, to the Rangeland Trust to conserve California’s ranches that provide healthy food, clean water and air, abundant wildlife and western culture.

Shoppers also supported the Rangeland Trust by purchasing products from one of Whole Foods Market’s ranching partners, Panorama Organic Grass-Fed Meats. “Thanks to the generosity of Whole Foods Market and their shoppers, we are now one step closer to conserving the more than 500,000 acres of ranchland that await protection through the Rangeland Trust,” said Rangeland Trust CEO Nita Vail.

About California Rangeland Trust
The California Rangeland Trust, a 501(c)(3) public benefit corporation, was created to conserve the open space, natural habitat and stewardship provided by California’s ranches. To date, the Rangeland Trust has protected more than

311,751 acres

of productive grazing lands across the state through the use of conservation easements. For more information, visit

About Panorama Grass-Fed Meats

Panorama Grass-Fed Beef cattle are raised on grasses, legumes and range forage by more than 50 family ranchers throughout the Western United States. Find Panorama Organic Grass-Fed Beef at more than 100 Whole Foods Market stores in Northern California, the Northwest, the Rocky Mountains, the Midwest and Florida, and Panorama Natural Grass-Fed Beef at many H-E-B and Central Market stores in Texas.